Clapham Digital · moving off WordPress

Should you move off WordPress?

Probably. But not everyone, and not all at once.


Where I’m coming from

I’ve worked in WordPress for twenty years, including enterprise hosting and thousands of migrations. I’m not selling you a new CMS because it’s shiny. I’m telling you where I think this is going (read why WordPress is entering its Drupal phase) and what I would do in your seat.


Which one are you?

  • A brochure site: leave.Pages, a contact form, maybe a blog. Move to a static site on Cloudflare. You shouldn’t be paying for hosting at all. A static site has no server to patch, no plugins to update and almost nothing to hack, and it can run on Cloudflare Pages’ free plan.
  • A simple store: leave, for Shopify.Shopify handles the parts WooCommerce makes you maintain yourself.
  • A store with real custom needs: stay put, for now.Custom pricing, integrations, complex catalogs. Moving a complex store is expensive and risky. Get it fast and stable, and plan.
  • A membership site: plan your exit.Scaling membership on WordPress takes heroic effort. It was never built for it.
  • Broken right now: rescue first, decide second.Never migrate in a panic. Start with a rescue.

Why Astro

  • Built for how sites get made now.Content is plain files, the output is static, and there’s no database and no twenty years of backward compatibility. Astro ships official tooling for AI coding agents.
  • Backed by Cloudflare.Cloudflare acquired the Astro team in January 2026. Astro stays open source and deploys anywhere. Most developers already use Cloudflare for DNS and caching, so it all lives in one place.
  • The result.Fast by default, and close to free to host. This site runs on exactly that: static pages on Cloudflare, with the blog built on Astro.

What it costs

A brochure-site move starts at $2,500, fixed price. That covers up to about ten pages: inventory, rebuild, forms, redirects, testing and cutover. Bigger or stranger sites get a quote after a look, and everything is agreed in writing before I start.


How a move works

  1. Inventory. Every page, image, form and redirect. Nothing gets lost, and every old URL redirects to its new home, so you keep your Google rankings.
  2. Rebuild on a static site, keeping your content and design, or improving them if you want.
  3. Forms and the few dynamic bits move to simple services, so no server is needed.
  4. Cut over with redirects tested before DNS changes.
  5. Cancel the hosting, the premium plugins and the page-builder licence.

Common questions

Will I lose my Google rankings?
Not if every URL redirects properly. That is the part most migrations get wrong, and it is the part I check with a tool, not by eye.

Can I still edit my own content?
Yes, three ways, and you pick. Small sites that change rarely: email me the changes and I make them, which a care plan covers. If you want to edit yourself: a simple editor that saves straight to the site, no technical skills needed. If you need roles, a media library and the full WordPress-style experience: a CMS built on the same stack, such as Cloudflare’s EmDash, which is a bigger and priced-separately job.

What about my blog?
It moves with everything else.

Is WordPress really dying?
Not overnight. Over the next decade it shrinks, especially for new builds. Read the long version.


Send me your site and I’ll tell you which row you’re in. Email [email protected] or call or text (614) 835-7163.

All work → Blog →